Food Business Strategies

Discussions focus on strategies for launching and selling food products, including direct-to-consumer vs. partnering with big manufacturers like PepsiCo and Kraft, pricing, taste, packaging tricks like shrinkflation, and industry tactics such as multiple brands and marketing claims.

📉 Falling 0.3x Startups & Business
2,594
Comments
20
Years Active
5
Top Authors
#9984
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Keywords

McLean AMERICAN MAKE SLIME PepsiCos KRAFT VC SINGLES CEO U.S food bottle bottles juice foods selling recipes sell sold squeeze

Sample Comments

X4 Jun 6, 2013 View on HN

Make something better than Soylent and sell internationally. Would buy it.

racked Oct 27, 2023 View on HN

Some food manufacturer that cocked up perhaps?

slg Aug 19, 2020 View on HN

If this product is everything you say, is there a reason you are selling this directly to consumers for $20 a pop instead of talking to the PepsiCos and Kraft Foods of the world?

justanotherjoe Mar 24, 2024 View on HN

you have to remember this is the tactic food industry have understood for decades by selling multiple branda of potato chips masquarading as 'choices' to capture as wide a market as possible. Can you blame a person for doing the same.

number6 Oct 21, 2022 View on HN

Maybe it's a placeholder. I have also the sodastream. Maybe it's a play to me people talk about it?

bamboozled Jul 29, 2024 View on HN

They could start by making something they actually tastes good ? The price is super high and for what ?

DavidBishop May 20, 2011 View on HN

True, but I think the sentiment is correct at least in selling food. It's hard to get rich selling spinach, but it's easy to get rich selling Sugar-Frosted Excitement Pops - now made with whole grain-like substances!

darreninthenet Feb 29, 2024 View on HN

There are still companies doing this, check out Milk and More

algo_trader Oct 7, 2024 View on HN

Please add a filter for "established brands" or similarThis after all is food and i dont want to buy some home mixed brew which is 1c/serving cheaper

projektfu Nov 10, 2023 View on HN

License it to Mondelez and suddenly it will have lots of flavors you won't likely buy....