Enshittification Buzzword Debate

Discussions critique the term 'enshittification' as a buzzword or neologism for platform degradation, while referencing the 'euphemism treadmill' and broader misuse of tech/business terminology.

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Keywords

SEO US CCG www.odlt E2 RCE DFW en.m UK wizards.com term euphemism buzzword treadmill word connotations labor meaning trickle pig

Sample Comments

puchatek Oct 8, 2023 View on HN

See my comment about the term here: https://news.ycombinator.com/item?id=37808198

jayeola Mar 11, 2014 View on HN

It's become another buzzword. Another phrase for people to throw at each other.

Animats Nov 15, 2024 View on HN

New buzzword for old thing alert.

wccrawford Apr 5, 2017 View on HN

He's not saying it's a new term. He's saying that it's being applied when it doesn't really apply in order to just brush people under the rug.

rom-antics Mar 3, 2023 View on HN

The word "fraud" has really lost its punch these last couple years. OpenAI has actual, working products that people think are valuable enough to pay for. The name is misleading, sure, but that doesn't make them a fraudulent company.Is there a word for the opposite of the euphemism treadmill, where people call ordinary things by worse and worse names trying to get an emotional reaction out of people?

nanny Sep 23, 2016 View on HN

Just a popular buzzword that they used without understand the meaning.

bee_rider Oct 12, 2024 View on HN

I guess I did miss your point, I thought by “we” you meant us currently in this conversation here, instead of some other hypothetical situation. In that case, sure, it would be good to have a sanitized named to describe the thing.Enshittification seems to have found resonance with the folks who engage with tech often, so I think it is a good term for us as. But maybe something like “abusive platform cash-in” would be a better name in other contexts.

ttt0 Jun 28, 2021 View on HN

I think it's just a hip new buzzword, like "disrupt the nuclear family", "disrupt white supremacy" etc

forgotTheLast Sep 4, 2025 View on HN

That term has a very specific meaning and I wish people stopped using it to mean "big tech doing something bad"

IfOnlyYouKnew Sep 13, 2019 View on HN

Yes, it's a standard term of art within the hastily-rephrasing-wikipedia-for-SEO community.