Uber Ride Subsidies

The cluster focuses on Uber's business model of subsidizing rides with VC money, paying drivers more than customer fares to gain market share and undercut competitors, while debating driver costs, exploitation, and long-term profitability.

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Keywords

GAAP US HN mrmoneymustache.com get.uber quarter.html EBITDA nytimes.com i.e VC uber drivers rides ride fares riders driver costs cost money

Sample Comments

dagw Aug 25, 2016 View on HN

Uber, at least in the past, has been offering subsidies to its driver in many markets to grow its market share, Basically making up the difference between what customers are willing to pay and what drivers are willing to work for. The driver may very well be earning $25 for that $20 ride with Uber making up the difference.

GuiA Dec 14, 2018 View on HN

VC money being burnt, yes. The true cost is additionally being offloaded to the drivers - taxi fares factor in things like insurance, wear and tear, etc, which Uber fares do not.

lmm Jun 23, 2017 View on HN

You're assuming perfect information, rational behaviour, and the same maintenance standards. Uber can save money at the expense of their drivers if drivers underestimate maintenance and depreciation costs. If they manage to shift liability for inadequate maintenance onto drivers they could also save money by under-maintaining and then allowing the resulting fines to bankrupt individuals rather than cost the company profits.

cylinder Aug 25, 2016 View on HN

Drivers are making more than this, Uber is paying them. Uber is just giving away VC cash to consumers.

wintorez Apr 26, 2019 View on HN

Uber is not making money? How? Why?

onion2k Mar 12, 2017 View on HN

They subsidize a lot of the cost of rides. The driver earns more than you pay, with Uber making up the difference. It's a marketing cost.

rwmj Apr 4, 2021 View on HN

Uber doesn't own the cars, it passes that significant cost on to the drivers.

awda Apr 28, 2014 View on HN

Presumably Uber is paying the drivers the difference.

edgyquant Dec 23, 2022 View on HN

Uber definitely subsidizes each ride with investor money. They still lose dollars per ride

anon4this1 May 20, 2015 View on HN

None of these - just decrease the 20-30% margin charged by uber to as little as possible.