Ad Revenue Decline
The cluster discusses the declining effectiveness and revenue of online advertising, including advertisers pulling back spending, an impending advertising bubble burst, and challenges faced by ad-dependent platforms.
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The problem is the ads aren't high value anymore.
Enjoy your ad revenue not coming back!There's one thing most ad money cares about: brand management. If you can't answer questions to the client they'll happily find other places to advertise.
Is this why the ad industry is getting eaten for lunch by Google/Facebook?
I think other companies might come to the same conclusion and also reduce their ad spending.We're in an advertising bubble just like the dot com bubble except this time it's not stock prices that are frothy, it's the advertising revenue itself.
The answer is for advertisers to die in a fire. There is no content I need from the web that is worth the cost.
Because it fundamentally breaks their advertising model?
Which companies were killed by ads?
This seems a pretty accurate guess. Many of the major advertisers (Proctor & Gamble, Johnson & Johnson, Unilever) have already pulled back on spending with the platform as an ineffective use of advertising budget [0].[0] https://www.wsj.com/articles/p-g-cuts-more-than-100-million-...
Ads are waning. Due to ATT and centralization.
maybe the advertisers are hurting and pulling their money? idk probably not but just a guess