Customer Discovery
The cluster focuses on advice for startups and product developers to identify potential customers early, talk to them to understand their real needs, and build products around what customers actually want and will pay for, rather than assumptions.
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Find some customers before building the product. Make sure you build what they think they need.. not what you think they need.
TLDR ask your customers what they care about instead of just showing them what your product does.
Or customers don't yet know they need your product
Why not pursue customers first?
Who is your first customer? Build your product around him.
"Who will be your first customer?" "Why do they need it?"
It’s business 101, you have to make your customers need you :)
Your problems may not be their problems. Their "problem" is learning as much about their customers as possible. This solution precisely scratches that itch.
Find one well-connected customer who cares a lot about the way your product is better.
Consider that you may not be their target customer, so it might seem vague to you -- but to people in their target customer market, it may be perfect. To me, they clearly communicate their value prop, which is, to help me "Deliver the best experiences for every customer across desktop, mobile web, and mobile apps."