Declining Content Quality

This cluster critiques how ad revenue and monetization incentives on platforms drive the proliferation of low-quality, spammy content while discouraging genuine, high-effort creations.

πŸ“‰ Falling 0.4x Startups & Business
3,619
Comments
20
Years Active
5
Top Authors
#8222
Topic ID

Activity Over Time

2007
16
2008
21
2009
64
2010
77
2011
95
2012
80
2013
73
2014
76
2015
156
2016
169
2017
180
2018
190
2019
213
2020
253
2021
285
2022
361
2023
557
2024
354
2025
371
2026
28

Keywords

UGC SEO e.g FB OK HTML PR content ads money maximize web quality content quality content creators spam people spend

Sample Comments

debugnik β€’ Oct 30, 2024 β€’ View on HN

You're assuming people will create content to consume it, and not just to spam various platforms, competing for attention. Most of it might only be ever consumed by crawlers, if at all.

Terr_ β€’ Dec 10, 2024 β€’ View on HN

"We don't value people who add content, they simply create more work for us, just give us advertiser metrics as passive consumers."

y42 β€’ Nov 16, 2025 β€’ View on HN

yeah, this is sad and it applies to most platforms who offer user generated content for money (or ad impressions). Not only is the quality decreasing, also it hides actual content from writers that care and put work into their articles.entshitification at its best...

blackbear_ β€’ Nov 29, 2023 β€’ View on HN

To maximize revenue you need to maximize the number of ads people see. To maximize the number of ads people see, you maximize the amount of time people spend on the platform. To maximize the time people spend on the platform you need highly engaging content. The cheapest form of highly engaging content is mostly composted of clickbaits, polarizing news, disinformation, conspiracy theories, etc. And when people spend most of their time with this kind of content, they tend to lose the ability to e

Tycho β€’ Dec 23, 2012 β€’ View on HN

Kind of puts the 'make better content and people will pay for it' argument to bed.

nogbit β€’ Jul 2, 2017 β€’ View on HN

They stir the pot because people consume their content like it's going out of style. It will only get worse. Don't give them the eyballs, clicks, views or anything else they can measure and generate revenue from.Everyone of us have more important things to do in life.

drpancake β€’ Aug 26, 2023 β€’ View on HN

They're in the business of encouraging users to post content to get more eyeballs and therefore more ad revenue. So commoditising a way of generating a lot more content is in their interests.

PeterisP β€’ Sep 17, 2025 β€’ View on HN

I'd probably be OK if all the content which doesn't get made without sponsorship wouldn't get made at all, and the people who work as content creators stopped doing so. There is an overabundance of new content, having 10x less content would be perfectly fine, and in pretty much every niche there are amateur enthusiasts who clearly (based on their amount of viewers) are giving their time away, and their content is in many ways preferable and "more real" than the professio

watwut β€’ Apr 28, 2024 β€’ View on HN

The people who have bad content are the ones to get money, while those who have good content are not. Logical result is that people with good content stop producing that content while the people with bad content continue producing it and being rewarded for it.

elorant β€’ Dec 21, 2022 β€’ View on HN

Because it’s easy to monetize crap. So no one takes the time to reproduce valuable content.