Marketing in Tech

The cluster centers on debates about the importance, necessity, and role of marketing in technology products and startups, with developers often criticizing it while others defend its essential nature for success and customer perception.

📉 Falling 0.4x Startups & Business
5,836
Comments
20
Years Active
5
Top Authors
#7945
Topic ID

Activity Over Time

2007
28
2008
93
2009
213
2010
203
2011
225
2012
273
2013
339
2014
294
2015
222
2016
282
2017
338
2018
351
2019
316
2020
402
2021
525
2022
510
2023
447
2024
375
2025
377
2026
23

Keywords

AI HN ycombinator.com AKA HR PR TV YOU marketing perceptions marketers products reality launches ads lack hacker passionate

Sample Comments

chasing Oct 14, 2012 View on HN

If marketing didn't work, they wouldn't do it.

est Mar 20, 2009 View on HN

because marketing (more than technology) matters

KaoruAoiShiho Jun 23, 2016 View on HN

That sounds like marketing to me. But don't know what's wrong with marketing in the first place. Having good marketing is essential.

cix Jul 30, 2014 View on HN

Sorry m3mnoch is down-voting anyone who mentions marketing. Join the club.

colesantiago Sep 15, 2020 View on HN

Thats called marketing for you, something most developers aren't very good at.

metafunctor Apr 15, 2019 View on HN

Yep, don't forget to do the marketing for your marketing.

jp1989 Jan 30, 2014 View on HN

I'm sorry, but I find this attitude really bizarre. You seem to confuse marketing with advertising, and even then it still feels bizarre. How are people meant to discover products, or solutions to their problems?

oliv__ Dec 25, 2021 View on HN

If it were simply marketing, then everyone would be doing it

eruci Sep 25, 2023 View on HN

Marketing is a tax you pay when you are not good enough.

int_19h Sep 20, 2022 View on HN

Why would marketing even care about any of that?