Apple Privacy Ads Debate

Why does then Apple have a Ad service?. Should they not be tracking nothing?

Advertising is not something that Apple puts much value on. They themselves don’t sell advertising other than a few keyword placement slots in the App Store search results. Apple has given users the option to restrict the ability of third-parties from doing tracking for advertising.

Apple have not stopped advertising or user tracking.They’ve just made apps behave in an upfront honest way by letting the user know about it and giving the user the option to stop it.

why would adtech companies pay apple millions to keep their app as default option if it was not for getting data . Same thing but hey it requires common sense.

Nope, Apple has actually taken a pretty strong stance against such practices, but being in the ad business meant there has been pressure on Apple to do just that (after all, more personalised ads perform better, and Apple has all the means to provide advertisers the data they need to offer them). Now that they have left the advertising business, that pressure is hopefully also gone.

Apple wants to block Google and Facebook from tracking users for "privacy" reasons. But you will see, that 1 or 2 years later, they will launch their own "privacy protecting" ad network or demand a cut from facebook or google so they can show their ads on apple devices and access user targeting features under the disguise of privacy approved partners.

> They have actively thwarted attempts by the likes of Facebook and Google to track me.They did this because Apple wants to boost its own ad revenue."The adoption of Apple Search Ads by advertisers grew 4% to 94.8% year-over-year""Apple announced this summer that it will add two more advertising slots to the App Store. Developers will be able to buy ad space on the central “Today” page as well as on individual app pages""In order to know which ads to show

Apple isn’t blocking ads. They’re blocking cross app tracking which was mostly run by Facebook. The apps are still advertising, they just can’t use facebooks profile to target you.

Apple isn’t anti-advertising or pro-advertising, but it is pro-privacy. iAds failed because Apple refused to allow invasive tracking.

Good news, Apple is also becoming a tracking and data company.The only reason Apple went after Google and Facebook with the new privacy feature is so they can swoop in and take some of that money for themselves. Hence why you are seeing them pushing ads left and right across their platforms.MacOS will soon be as filled with ads as Windows.