Netflix Content Strategy
The cluster focuses on Netflix's shift from licensing broad content to producing originals, debates over declining content quality, profitability pressures, and comparisons to cable TV.
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Netflix is a business. If you think they should be supporting your ideology dream on. They are making good money right now.Netflix earned a net profit of $1,353 million in the second quarter of 2021, which is an 88% improvement over the result a year earlier.Market cap is going to be > $200B.When the tides of user preference change - they will change with them.
Related today:Netflix is turning into cable TVhttps://www.theverge.com/2024/1/23/24047817/netflix-is-turni... (https://news.ycombinator.com/item?id=39111600)
The issue is Netflix as it was is not sustainable. It's like plenty of VC startups, build the market at a cost, and then go down in quality so you can make a profit. Or sell the company. But they can't do that because it's already public. In fact that means earning reports and they've just recently turned cash flow positive.Like you say, consumers want high quality content. That costs money to make, and when Netflix first started streaming, the cost of shows was subsidized
I suspect that if Netflix had truely comptetive content they “might” get away with that plan. But for me at least they are teetering on the edge of “meh” and I could probably do away with them without much thought. I’ve been a customer since the early days of mail in dvds.But they have lost a lot of their edge due to the companies that make the shows and movies starting their own streaming services and keeping titles to themselves.I think Netflix thinks they are more indisposable than they
You almost got the issue. The main problem with Netflix is they are no longer a video Supermarket, but instead a Hollywood Studio.Netflix was great for about 10 years when it's only competition was Hulu. Now everyone has yanked their content off of Netflix and put it on their own streaming platforms.When Netflix had ALL of the streaming videos, it was amazing, it was the Video Supermarket as you say.Now Netflix makes it's own content and I hear nothing but bad things from othe
The problem with Netflix is that if a show doesn’t bring new subscribers/retain current ones, the show is worthless.It doesn’t matter if a lot of people watch a show. It only matters if that show is a deal maker.So it basically needs to become a cultural phenomenon or attract a hardcore base of fans. Anything else just wastes bandwidth.I doubt Netflix can predict with any certainty which show that will be in the same way that VCs can’t pick which of 100 companies will IPO for a bil
I think Netflix's incentives, especially now that they have an ad tier, have changed.With a subscription service 10 years ago, you just need to have enough must-see content:- Original scripted TV series that become mainstream known and/or seen as prestige TV, like "The Crown," "Mindhunter," "Bridgerton," "Stranger Things" etc.- "Crown Jewel" reruns with huge fanbases such as The Office, Friends, Seinfeld, Modern Family, Breakin
Well, in general Netflix seems interested in providing content that falls into one of two categories. The first is what I think of as "low barrier to entry" tv shows. These are shows that people can turn on while cooking, cleaning, or doing other things around the house to replace pre-programmed tv channels."Many of the most-watched series have been off the air for years, like Star Trek and The X-Files." [1]Personally, I think this kind of content goes a long way to k
I don’t think you can really blame Netflix for the change in content over time. In the beginning nobody understood how big streaming would be so Netflix could license whatever for cheap. They were successful and everybody said “oh shit we need to build our own streaming service” so now we have this nightmare land of needing a bunch of different services to watch what you want.
Part of it is that Netflix is trash.There is no benefit for Netflix to make great shows. They don't need to attract new viewers.In fact, high quality shows with intricate and difficult story lines are a detriment to the slow drip sugar dose Netflix wants to give its viewers so they keep hitting "Play Next" and spending hours on their platform.A good quality show is hard to get into but its also hard to keep binge watching it.