Any Publicity Good Publicity

Comments debate how controversy and negative press generate media attention and buzz, often invoking the adage that there's no such thing as bad publicity.

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AM HN GPT4 FH PR NBA ROI NASA IIRC attention press media publicity coverage buzz controversy attract news pr

Sample Comments

WayneDB • Jun 9, 2012 • View on HN

Maybe it's a marketing thing. Controversy breeds attention.

Cheer2171 • Sep 17, 2025 • View on HN

Because there are people who believe "There's no such thing as bad press."This story got to the front page of HN on the name, after all.

Zadoc • Dec 15, 2011 • View on HN

That out to be good for media attention.

a_nop • Jul 25, 2023 • View on HN

Getting press and attention, as seen here, for better or worse.

theptip • Jun 28, 2023 • View on HN

They are getting way more press this way? Doesn’t seem counterproductive at all to me.

devmonk • Nov 12, 2010 • View on HN

It might be argued that the point now is to attract attention and buzz, rather than hide it as they claim to be doing.

rpgbr • Aug 13, 2023 • View on HN

This isn't the kind of attention a (allegedly) journalism outlet benefits from.

heartbreak • Jun 13, 2016 • View on HN

Attracts attention in the press.

lostgame • Apr 20, 2016 • View on HN

Not sure why this is down voted.It's an important point that this whole problem with media is the old axiom 'any publicity is good publicity.' If that wasn't true, I think the media would be hella more accurate.

webmaven • Mar 30, 2021 • View on HN

That seems like it would generate publicity, all right.