YouTube Creator Ad Revenue
The cluster discusses YouTube's ad revenue sharing with content creators, including impacts from Premium subscriptions, ad blockers, demonetization, and criticisms of Google's profit cuts.
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Advertising seems to be hit - there are quite a few articles around e.g. YouTube paying substantially less to creators.
Maybe it means the ad revenue youtube pays the creators?
Youtube pays them per (ad) view, and also recommends the video to more people based on how many people click on it. So giving people another way to watch it will decrease their revenue and audience.
yes, but those creators typically don't turn off youtube monetization. they just decided they wanted even more money than they were getting from youtube ads.
Google takes 45% of YouTube's advertising revenue. Videos criticizing their most popular channels directly impact their profits. The company doesn't care about protecting content consumers, it only cares about their customers (advertisers) and maximizing profits. They tolerate content creators since they actually get them views, but otherwise they would rather run ads 24/7 if people would watch them.
How does this subscription affect content creators on youtube who monetize based on ads?
its all about keeping the advertiser money flowing and reducing payments to content creators, that way youtube makes more money
Youtube has a 60/40 revenue share with creators for long form video (inverse for shorts). 60% to creators 40% to youtube. It's also dependent on watch time and split evenly among channels (unlike spotify where big names get all the money and small guys get nothing). Youtube premium viewers are the juiciest viewers for creators, by a large margin.Also blocking-ads/pirating on youtube provides the creators with nothing. I'm not sure how people justify this besides the establ
A lot of very talented people make a living by posting videos to YouTube.YouTube gives them a platform to remain independent content authors. It's not perfect. Nothing is.YouTube shares ad revenue with them. That's their living. If you pay for premium, you do not see ads but YouTube still pays them for your view. I don't know the full details, I'm sure it isn't perfect.I'm not sure what part of that you were concerned about knowing, but I am glad I can not
It seems like for many creators on youtube the ad revenue sharing is no longer a notable source of their income.