Apple Ecosystem Lock-in
Comments discuss Apple's business practices, including vendor lock-in, ecosystem moat-building, and incentives to limit interoperability and user choice in favor of retaining control and upselling their products.
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That's the whole point of Apple. Vendor lock in.
Apple has considered that question, and the answer is "because they won't truly buy into our larger ecosystem."
How being locked in apple's ecosystem good for the customers.
Wrong, Apple puts money before everything.http://news.ycombinator.com/item?id=4193287
What incentive does Apple have to give you what you are asking for?
Android users don't, but apple users do. Part of Apple's "moat". It might seem trivial to you, but people do care about such things.
What's Apple's incentive for doing that?
Apple cares so much about user experience that they encourage/pressure other services to break theirs.
My hunch is that you are not Apple's target audience. They are fairly happy targeting specific users that are into their ecosystem.
It appears that Apple deeply believes all iOS users are, fundamentally, Apple's customers, not the customers of any apps or services they use n their Apple device. It is consistent with their belief to take away Apple users from companies they no longer want to do business with.