Podcast Ads Debate
Cluster discusses advertisements in podcasts, listener preferences for ad-free listening versus the need for monetization to sustain creators, including skipping ads, paid streams, and challenges in podcast revenue models.
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Podcasts are working without ads
Why are podcasts being affected?
Lots of podcasts have paid, ad-free streams
Because many podcast listeners don't share your preferences
Sounds like there is a niche for an ad-supported white-noise podcasting platform?
2017 for me was the year of the podcast. I came across podcasts such as The Daily from the New York Times, a 20 minute rundown of the day's biggest stories, and Hardcore History from Dan Carlin, 4-6 hour epics. Alongside podcasts on politics, tech, and more. Podcasts are consuming my TV, movie and music streaming time.My biggest issue are the ads, they are very generic and it seems the same types of companies dominate the space. Primarily services like zip recruiter, blue apron, and othe
Probably because podcasts have ad breaks.
No loss here. I listen to several podcast, but I usually skip the ads. If that was not possible, I would not listen to podcasts. Podcasts can be nice, but there is an abundance of people that want their voices heard.
Podcasts are ubiquitous.There are high quality productions like shows from gimlet media. But most podcasts are more like twitter / Instagram accounts. Podcast becomes a channel for marketing (companies) or self expression (individuals) or exploring some kind of long tailed interests.There’s strong demand of accessing podcast contents from listeners, pr agencies, ads agencies, app developers, teachers & students in k12 schools.Ps, if you want to build a podcast app or a service
You do realize that most podcasts will go away if they can't make money via advertising, right?