Google-Apple Search Payments

Apple gets $18B a year from Google to be the default search engine on Apple devices. Why would Apple build a search engine that would probably be inferior and not be able to monetize it?

Google pays Apple something like $9 billion a year to be the default search engine. So it seems unlikely.

Well, Apple loves Google's money for iOS default search engine. Why would they give up on it?

I mean Google payed Apple 20 Billion to be the default search engine…see: https://www.bloomberg.com/news/articles/2024-05-01/google-s-...

It's worth bearing in mind that Google pay Apple billions of dollars a year to be the default search engine on iOS. To my eyes, Apple clearly have the upper hand in this relationship.https://www.theinquirer.net/inquirer/news/3063669/google-is-...

I suspect that Google isn't paying Apple to have Google as the default engine, but it's to keep Apple from creating their own. Search is a huge business and Apple has a massive user share. They could cut into Google's search revenue if they made their own engine, and made it cleaner than Google.

Google also pays Apple a significant sum ($12B in 2019: https://fortune.com/2018/09/29/google-apple-safari-search-en...) to be the search engine default.

Apple is allegedly paid lots of money to not do this: https://www.macrumors.com/2021/08/27/google-could-pay-apple-...

Apple may not consider any other default search engine only in the absence of a search engine other than google offering a pot of money to be the default search engine.

Google pays Apple billions of dollars to be the default search engine on iDevices. So they have no incentive to allow you to change search engines.