Google Search Algorithm

Discussions center on the secrecy, complexity, and criticisms of Google's search algorithm, including doubts about whether even Google engineers fully understand it, its reliance on machine learning, and impacts on search quality and SEO gaming.

📉 Falling 0.2x AI & Machine Learning
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Keywords

SEO www.g TL AI OP arstechnica.com DDG DR EE380 W3C search google algorithm google search algorithms search engine bing engine search results results

Sample Comments

shmiga Jun 8, 2021 View on HN

That is great, but can google change their algo to some point where it works differently? Their ad business is there in the web.

plg Apr 17, 2014 View on HN

Why isn't google releasing the full algorithm?

Same reason Google search result is broken. The algorithm rewards people who play the algorithm.

dentemple May 28, 2024 View on HN

TL;DR Google lies about how its search algorithm works.

wodenokoto Sep 12, 2023 View on HN

There are a lot of ways to look at it.The "You're not the customer"-perspective: You as a user of google search is not the customer. The customer is the people placing ads on Google search, and secondary the people placing ads on the pages google search leads users to.The "its an algorithm"-perspective: Google is a search engine, not a collection of curated links. In the past, Google has been very much against having human rate results, but I think they actual have

legutierr Aug 10, 2023 View on HN

Do the engineers at Google even know how the Google algorithm actually works? Better than SEO experts who spend there time meticulously tracking the way that the algorithm behaves under different circumstances?My bet is that they don't. My bet is that there is so much old code, weird data edge cases and opaque machine-learning models driving the search results, Google's engineers have lost the ability to predict what the search results would be or should be in the majority of cas

mark-r Sep 9, 2019 View on HN

Since we're talking about Google, it's 99.999% likely to be an algorithm.

xxxpupugo Sep 13, 2019 View on HN

Yep. Not sure what do these questions try to go after...If Google stops being useful, just quit using it.Apparently, Google's search algorithm is one of the most hidden secret in the world, and has insanely complex evaluation mechanism in place, any anecdote feedback is not going to cause a ripple in shaping this algorithm.

petra Mar 12, 2016 View on HN

They make some claims about the limitations of other search engines that doesn't seem true. Heck recently there was an article that says that google feeds a lot of signals(and we don't exctly know which), into a large machine learning algorithm, which they even don't know how it works.So algolia knows how it all works ? yeh, right.

snowwrestler Jan 16, 2018 View on HN

I wouldn't be surprised if this issue is as mysterious to Google staff as it is to you.Google Search no longer runs a clearly defined algorithm to find search results. It is a collection of AI systems that are trained continuously on a variety of data. There is probably no human alive who fully understands how Google makes decisions about which results to return and how to rank them. They just understand how to provide feedback to adjust results they don't like.If the system gets