Company Image Critique
Commenters criticize tech companies and startups for overly hyping their brand, culture, and self-image through marketing narratives, often seeing it as disingenuous, generic, or prioritizing personalities over products.
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They're making a bigger deal about their company than their products. Am I missing something?
It's a nice idea but I find how a company likes to describe itself can be vastly different to how it actually is.
Why do people need to create anthropomorphising narratives around companies? Don't be any company's cheerleader, use the stuff that's best for you (and the environment)
It seems kind of disingenuous to show companies logos, when it could just be a random employee- let alone using the phrase "trusted by".
This company is starting to sound like a broken record. They only have 4 or 5 main mantras that they constantly reiterate in 50 different ways. We get it. You're edgy. Keep working on your company instead of trying to convince the world how cool you are.On the other hand, maybe I'm being too critical. They are probably just trying to do some cross-platform promotion of what's in their book. No shame in that.
idk its easier than saying "thing that firms brag about during recruiting conversations in order to set themselves apart from other, similar companies"What's a more human way?
Who can trust a company whose name contradicts its presence.
Is this from Chatgpt? It sounds like generic startup pablum. "We're not like other companies," proceeds to sound like every company.
i've often felt that hn should support some sort of flair for people who want to make it clear that they are speaking for their company
Sounds like some folks actually believe corporate mission statements!