Micropayments for Content
The cluster focuses on debates about micropayments per article, Spotify-like pooled subscriptions, and other models for paying for online news and content as alternatives to ads or site-specific paywalls.
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Micropayments would improve the incentives. Click a button, pay a penny, see the article. You'd only be willing to do that if you trust the publication to provide quality articles.
too tldr for me I can see myself subscribing if the content is good and authors get paid for views (a la spotify model ?)
Yes, I want to be nickeled and dimed for content. There's no way I'm going to sign up for any more subscriptions. But I would be happy to pay a few cents for individual articles or videos or podcasts if it was a single click process.https://www.nngroup.com/articles/the-case-for-micropayments/
The users are getting paid for browsing. Why wouldn't they want to be paid for browsing? They can use that to potentially pay for articles.
sounds good, but as a reader you would want to pay after reading, otherwise it just incentivizes clickbait
That's genuinely an interesting question to ponder on. I'm unaware of how microbilling lost out in the past and from the post I'm not entirely convinced that was the reason people lost out. But the idea of an account topped up with money which pays out to publishers as you visit their posts sounds like a very promising alternative to ads and subscription models.Subscription models are great for supporting publishers but I've discovered that I've stopped subscribing be
I'd be happy to pay if the cost per article was reasonable and payment is easy. I'm not entering credit card details per article or signing up for large numbers of $10 / month subscriptions from independent vendors however. Maybe something like the spotify model for news could work.
Have you guys considered a Spotify style subscription model? Say, where I as a reader would pay a fixed monthly fee but would then be able to read as many articles as I wanted from the various sources you guys support throughout the month? Of course, the fees would be split across the publishers proportional to the time or number of articles I read from each.If you have, what were some of the pros and cons you saw in something like that?
I guess it needs to have the YouTube Premium/Netflix model, you pay a subscription per month, and reading articles don't cost anything any more, but the provider pays the publisher some of the cents out of your subscription fee.Obviously limits need to be built, otherwise the heavy readers will drain the provider's bank account...
Yes, because they want you to pay for a monthly or yearly subscription and you just want to read one article and maybe never come back to their site. But if I can do a 1-click "pay 1/2 cent" to read the rest of the article that would be totally fair