User Retention vs Acquisition
The cluster discusses the trade-offs and strategies between acquiring new users and retaining existing ones in products and startups, highlighting that retention is often cheaper and more sustainable than aggressive acquisition.
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Yeah they care about retaining users, not showing "promising growth", which is what they'd achieve with such tricks
Maybe the idea was to have more users opt-in? 30% more users? or at least not leaving?
Problem is that a successful user stops using your product.
Do they need "user retention"?
Is it possible that this is also for user retention rather than solely adding new users?
good luck: their job is to acquire new users, not to keep the old ones
It's drivel, Users are worth whatever money you can extract from them. You can make a million a month from 100 thousand of them or 100 million of them, it's just a question of your monetization strategy. If your product needs someone to change their behavior over time then that's a bad thing. Mitigation strategy's include such things as focusing on when people are most open to change, new job, new home, new baby etc.PS: You can actually learn a lot from how Banks operate as people move mo
How to let users know more about your product, and retain users?
Get more users, add functionality only if it will increase the number of users or reduce your churn rate.
To retain users moving to a new platform?