Apple Abandoning Pro Users

The cluster centers on criticisms of Apple's neglect of professional and power users, highlighting stagnation in Mac Pro updates, MacBook Pro design flaws like poor ports and thermal throttling, and a perceived shift toward consumer markets over high-end workstations.

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IZ RAM IT CPU SSD ABANDONING techcrunch.com ARM M1 MacBooks pro apple mac pro mac macbook pros imac users macbook pro hardware

Sample Comments

simonh β€’ Dec 14, 2017 β€’ View on HN

It's the last nail in their coffin for sure. No way they can come back from this.Look, Pro means a different thing to Apple than it does to you. For Apple Pro means professional content creators - photographers, graphic artists, publishers, video editors, animators and yes, rich Youtubers. Those are creative professionals, which is what Apple means by Pro. It doesn't necessarily mean developer or even techie of any kind. If there's one thing Apple really do have a clue about, i

_benj β€’ Mar 3, 2017 β€’ View on HN

With Apple's outdated Pro hardware this only seems logical.

ummonk β€’ Sep 16, 2018 β€’ View on HN

It's the same thing as the Macbook Pro. Not to mention letting the Mac Pro stagnate. They seem to have abandoned power users and decided to focus on mass consumers.

snuxoll β€’ Oct 17, 2017 β€’ View on HN

Apple lost a lot of the creative market with the trashcan Mac Pro. If I was doing heavy video editing or other work that demanded a high-end workstation I would immediately look at HP or Dell because I don't want to buy hardware that's obsolete out of the gate with no internal expansion support, or at least no STANDARD internal expansion support (proprietary GPU and SSD connections are stupid, why do you do this Apple).On the other hand, outside of ML it's not like many softwar

nostromo β€’ Nov 5, 2016 β€’ View on HN

Apple is at risk of losing their pros.Mac Pro is a failure. The old-fashioned "cheese grater" Mac Pros are holding their price nicely on eBay because many people don't want anything to do with the "trash can" Mac Pro. And the new Mac Pro hasn't even been updated in 3 years.And if you do buy a Mac Pro, you'll have to buy an ugly third-party monitor since Apple no longer provides any displays.The latest MacBook Pro is a great looking ultra-portable, bu

gte910h β€’ Jun 13, 2012 β€’ View on HN

The MacPro hasn't been the flagship product for years

7e β€’ Nov 27, 2024 β€’ View on HN

The MacPro is not a consumer device. It is very much a high cost niche (professional) product.

super_mario β€’ Nov 3, 2011 β€’ View on HN

Apple can't get out of Pro market fast enough. They already killed XServe, they "deprecated" Java, which means no chance in hell anyone will try to host their app server on Mac, and now even develop on Mac, they haven't updated their Pro audio software in almost 5 years, the fiasco with FCP X (complete rejection from actual pro users), and most recent rumor they will kill off Mac Pro as well.Apple wants to be handheld "post-PC" maker and not a computer company. They don't want anything to do

stetrain β€’ Nov 11, 2025 β€’ View on HN

The Mac Pro that famously gets very infrequent updates and is far behind the rest of the line on CPU generarion? I would not be at all surprised if Apple kills it off in the near future.The comparison to cars is the market. A company makes products it wants to and that it thinks will pay back their investment, and that will be the most profitable choice among the choices of product they could make.Sorry, you aren’t going to debate your way into Tim Cook choosing a less profitable product t

blacksmith_tb β€’ May 8, 2017 β€’ View on HN

Realistically, that is probably the case, but people who are using macOS professionally are still willing to spend money on hardware with more performance, 'it can never be too fast' etc. My old 2010 Pro compiles node.js about 4X faster than a newer i7 iMac (and uses at least that much more electricity to do it, so that may not seem like a huge win, necessarily). It seems clear that the old Pro's flexibility and upgradability are essentially at odds with Apple's general direc