Early Adopter Pricing
Discussions center on the high launch prices of a new hardware product targeted at wealthy early adopters, debating if the price is too steep, who the target market is, and expectations for future price reductions with mass production.
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The price will come down. This version is for wealthy early adopters.
It's ~3.3X the price. It seems like an introductory price for early adopters.
That's an ambitious price point. Who are they targeting with this?
So presumably if anything the price wasn't high enough...
That's early adopter price. Final retail price will be much lower.
500 seems steep for something that just launched
If that's the target market - wouldn't a lower price point make more sense?
Seems low considering how quickly it was brought to market and the benefit.
Maybe price is a factor? If this thing cost $100 you'd see mass adoption.
Great idea, but not sure US$800 price point will be attractive to a large market. At half that price, these would likely fly off the shelves though.