Email Tracking Pixels

This cluster focuses on discussions about tracking pixels in emails for monitoring opens, and how email clients like Gmail proxy, pre-fetch, or block remote images to prevent or mitigate such tracking.

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Keywords

ProtonMail ggpht.com G1 mailchimp.com HN google.com i.e grepular.com IP emailprivacytester.com images email image gmail tracking opened pixels load emails recipient

Sample Comments

modeless Jul 2, 2019 View on HN

You can, but you have to disable image loading (like any other email client) because any image may have tracking information in it.

voisin Jun 11, 2021 View on HN

I thought Gmail routed images through their servers to avoid pixel tracking?

Kiro Jun 11, 2014 View on HN

Does this even work considering Gmail pre-fetches all the images nowadays?

pradn Jun 15, 2020 View on HN

I thought Gmail loaded images when it got the email, not when users opened it? Doesn't this prevent pixels from tracking?

floobertoober Nov 15, 2024 View on HN

You might want to investigate this further - IIRC a lot of email services retrieve images in advance server side to avoid leaking whether the client has interacted with the email. I might be mistaken here.

barbie17 Feb 25, 2009 View on HN

Dosn't email clients such as gmail automatically block images though? How do you track it?

callesgg Mar 8, 2014 View on HN

Images in email is not bulletproof in any way...

Gmail proxies images, if you send everybody the same image you will get very little information about who is grabbing the image and when (i.e. you'll be able to tell when google (re)populates the cache which gives some small indication that your email is being opened).

eli Apr 6, 2014 View on HN

Actually gmail proxies all image requests from emails so they would see it too. But yes, point taken.

shultays Mar 24, 2021 View on HN

I always wondered why mail providers don't load all images automatically the moment the mail is received and present a cached image to the users. Wouldn't that make tracking useless?