Facebook Instagram Acquisition
Comments focus on Facebook's acquisition of Instagram, its strategic reasons like countering Instagram's rapid growth and popularity among young users, and how Instagram competes with or influences Facebook's features.
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Maybe the fact that Instagram was aquired by FB?
They are using Instagram instead which is also owned by Facebook.
As a member of the relatively hip 20-something social set in New York, I can say with confidence that Instagram is "where it's at" with this group. The introduction of stories and other Snapchat-like features has dramatically increased Instagram's usage among my friends (and definitely snagged plenty of app-hours from the former).Like the article says, Instagram is absolutely an escape from the hostile interfaces and hostile posts that abound on core Facebook. It's st
Facebook was drooling over Instagram customers? I find this somewhat hard to swallow.
This shouldn't be a surprise to anyone. Instagram is owned by Facebook... why would they do anything for the sole benefit of users?
It's not an unreasonable guess. Instagram did the same thing and never turned back.
Makes sense, Instagram has essentially beat them at their own game.
Aren't they fighting their own platform at this point? Instagram does this already. At this point, Instagram is much more popular than Facebook among teens.
I guess it worked for Instagram so they're copying them?
I believe Instagram is the perfect counter-example to his whole thesis of helping the users. Instagram would have been just as popular, and one could even make the argument that they would have done better without Facebook because of the negative feeling of association.