Amazon Pricing Practices

Amazon has huge margins. They could sell you the same services for waaaaaay less money. They just won't.

It's a myth that Amazon's prices are competitive. One vendor I know sells his product through Shopify at a steep discount compared to Amazon and yet most of his revenue comes from Amazon. Amazon benefits from multiple things including their brand image as a competitively priced store, consumer trust, brand awareness, Amazon Prime members who get shipping "free", massive user data, etc.

No amazon is worse. They don't allow you to set the price.

One would think it is not in Amazon's best interest if their customers are vigilant in price comparisons. ;)

Amazon always makes money on the transaction. Assuming transactions are cheaper, the customer will be able to spend more. Nothing is cheaper or more expensive than AWS in this regard. That said, Amazon does need to and should improve to remove bad products and bad customer experiences beyond what gets returned or hits the bottom line. It’s not right when a brand has to “compete” with knockoffs using identical package design and item listings, especially as the customer buying the item has the le

Not with Amazon you aren't, they are amazingly stringent in their pricing on this matter.

Why would Amazon price themselves out of their own business?

Amazon's not always the cheapest as it is. If it prices it in, then competitor's start to look more attractive; which is exactly the point.

Fun fact, if something is sold on amazon, the 3rd party seller cannot offer it for less. IE they have to sell the same price as amazon, even though amazon takes a 30% cut off the top anyway. Looking elsewhere benefits the real merchants.

Won't happen, as long as their costs are at least as higher as amazon's