Startup Naming Debate

The cluster focuses on discussions about choosing names for startups and products, debating factors like uniqueness, descriptiveness, pronounceability, SEO benefits, domain availability, and trends in naming conventions.

➡️ Stable 0.5x Startups & Business
6,002
Comments
20
Years Active
5
Top Authors
#2034
Topic ID

Activity Over Time

2007
72
2008
130
2009
183
2010
337
2011
416
2012
412
2013
366
2014
295
2015
260
2016
258
2017
272
2018
256
2019
342
2020
425
2021
413
2022
316
2023
474
2024
373
2025
389
2026
13

Keywords

e.g US pets.com ezinearticles.com DuckDuckGo DESCRIPTIVE goodcompany.com lmnr.ai AND AFTER names word naming product company pets unique descriptive com products

Sample Comments

Tichy Mar 27, 2008 View on HN

Could you do the same thing with startup names please.

ivrokv Nov 16, 2007 View on HN

Most companies which are household brands now ( Google, Facebook, Microsoft) etc. were unknown and did not sound sexy at first. The name becomes glamorous when the company actually has cool products, not the other way around. So don't sweat, pick something pronounceable and easy to spell.

bwghughes Jul 4, 2016 View on HN

I think folks should chill on the name. It's just a word which makes it stand out as a product. Good job !!

jcl Apr 21, 2008 View on HN

Looks like someone beat you to goodcompany.com -- a more clever name. :)

corobo Oct 9, 2020 View on HN

I'm on the other side of this. Do a Google search before naming your thing!Make it as silly and unique as possible, I'll be able to search for solutions later

suyash Jan 10, 2023 View on HN

Horrible advise in this post, names should be DESCRIPTIVE/MEANINGFUL because a critical rule of marketing says that provide solutions to people who are already looking for it. Therefore if you want your service/product to show up on SEO/Search, use descriptive name and not a cute name that no one knows what it means.

solfox Feb 19, 2025 View on HN

Such a strange name choice for a startup - my mind completes the name, which evokes the name of their competitor.

electic Nov 23, 2012 View on HN

Why don't you name your startup "asdjflasjflaksdjfa" and see if it survives. Bet you it doesn't.

sburl Jul 19, 2019 View on HN

We thought about calling the company this :)

stan_rogers Dec 5, 2021 View on HN

Do people not look up the names they plan to use for their products?