Brand Recognition Value

Comments debate the importance, power, and worth of brand names and recognition in business contexts like acquisitions and marketing, questioning if brands still drive value or are overhyped.

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6,884
Comments
20
Years Active
5
Top Authors
#1958
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Activity Over Time

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Keywords

CPU US IRL TSA UK DVR brand branding brands recognition xerox awareness lot folks buying product coke

Sample Comments

whipoodle Aug 8, 2017 View on HN

Makes sense, brands don't mean anything themselves.

chmod775 Sep 18, 2025 View on HN

You might call that on brand given their name.

DeanCollinsNYC Sep 8, 2012 View on HN

name brand recognition brings a truckload of value.....lol sounds like sour grapes.

0xcde4c3db Jan 31, 2022 View on HN

I assume that they're buying the brand, not the product.

ortusdux Sep 28, 2022 View on HN

Name brand recognition goes a long way.

msla Oct 21, 2022 View on HN

So people are paying for the brand name.

noja Feb 10, 2014 View on HN

He might want to rethink the branding there...

bakztfuture Mar 17, 2021 View on HN

Not sure if this is the best idea from a "brand perspective"

JKCalhoun May 8, 2025 View on HN

How much do brands mean anymore?

thu Sep 30, 2013 View on HN

I guess you mean "brand recognition" ?