Reddit Monetization Challenges
The cluster discusses Reddit's ongoing lack of profitability, difficulties in monetizing its user base primarily through advertising, and various suggestions for revenue strategies like ad integration in third-party apps.
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The thing you are missing is that Reddit is not (sufficiently) profitable. :)
Seriously though. What makes reddit worth that much? Is it strictly advertising?
Reddit doesn't make any money. Nobody wants to advertise to that user base, hence the endless redesigns.
Reddit isn't profitable, never has been, and likely never will
To be fair reddit is less about new and more about making their ad platform more lucrative.
So Reddit wants to make more money off its users, not surprising.
Profitable? Really? With ads from a Reddit type userbase? Or am I missing something?
As a compromise reddit could require that 3rd party apps to show ads from reddit (so they get the money from clicks)
What would a highly profitable Reddit look like? Why would it be bad for redditors?
Reddit seems to be doing well. I can tell, because I tried to advertise twice in the past 5 years or so and being from Europe, I had no way to pay for ads (US and UK customers only!). So they have still so much unrealized revenue potential that I wouldn't worry.