Ad Tracking Privacy
The cluster discusses how online advertisers track users across sites for personalized ad targeting, debates the necessity of tracking for ads, and explores privacy-preserving alternatives like Privacy Sandbox and ad click attribution.
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That depends on the page of course. This behaviour lets advertisers cross-correlate users.
What can you expect from an ad company ? Not tracking you would mean hurting their own business.
The AD targeting they sell is based on this tracking connecting you across sites
Wouldn't that still allow advertisers to track you through your IP or other means?
If it's fetching ads, it has to 100% be sending some data to someone, who is likely able to correlate it and track you. It doesn't take much.
How could you possibly server personalized ads without tracking?
There's a chance that some Web site ad targeting is being done this way.
Yes true. There is no way to have targeted advertising w/out tracking.
AFAIK it gives advertisers aggregated data on the performance of the ads, such as "23% of the clicks on the ad end up buying the product". I would be enlightened to hear how this can be used as part of my fingerprint.
How are they going to show you no ads if they don't know it's you? They have to track you for it to work.